I have helped hundreds of businesses and organizations with their communication during more than twenty years. To qualify I had a degree in business administration, majoring in marketing with extra studies in psychology and sociology. Then I worked with marketing in Switzerland, continued in media and later on built two PR agencies that I later sold.
During this voyage I have helped many businesses and organizations to get their communication in order, made sure it has worked as an important tool in the struggle for attention and to build a strong, positiv image.
I have also made a lot of misstakes. Thay have helped me to move on. They have taught me the boundaries and that the boundaries are changing. For PR is something that is built on experience, by trying out new ideas and new technologies. But it is easier if you do not have to do them yourself.